The findings come from a survey of 23,000 people across 29 countries.
The study was conducted by Ipsos in the UK and the Global Institute for Women’s Leadership at King’s College London to mark International Women’s Day 2026.
The results point to a clear generational split among men. In the survey, 31% of Gen Z men agreed that a wife should always obey her husband, while 33% said a husband should have the final word on important decisions.
Among Baby Boomer men, those numbers dropped to 13% and 17%.
Women were also less likely to agree with those ideas. Just 18% of Gen Z women said a wife should always obey her husband, and only 6% of Baby Boomer women agreed.
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