Speaking of the announcement, Raducanu said, “I am very pleased to join UNIQLO and to work closely with its amazing team of Global Brand Ambassadors. UNIQLO and I share many values and perspectives on life, culture, and society. I am excited to promote LifeWear through my tennis career, and to working with everybody at UNIQLO to inspire and engage young people everywhere.”

As UNIQLO Global Brand Ambassador, Raducanu’s primary role will be to represent UNIQLO and to promote LifeWear internationally through her tennis career. She will play an active role in designing her on-court apparel, and will participate in community-engagement activities worldwide, such as UNIQLO Next Generation Development Program coaching events for skilled young tennis players or young players from underserved areas, and support for communities in need through UNIQLO Peace for All and The Heart of LifeWear initiatives.